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A great product is one that brings more value to its customers. At GIVE, engineering of a product starts from the planning phase, understanding the market and the customers that will adopt the technology, understanding their needs and underlying desires, and start developing for them.

It is proven time after time that the ‘best products’ alone won’t make it. It is only those that combine greatness, understanding of the market, the buyers’ use case, the correct price points, and the overall buying experience, that will always win. An ever-growing graveyard of great ideas is a significant part of the modern marketplace. It is a matter of providing people what is actually important to them, in a way that makes sense to them, developed in a way that makes sense for the business.

As such, the planning phase of a product (or the business itself) is as -if not more- important as the engineering phase. At GIVE we support our clients with end-to-end services of understanding what we are about to build, to discover the opportunities, risks, methods, requirements and features that will create a winning product.

Product Analysis & Business Planning

Before anything else, preparation is the key to success.


Product Analysis & Business Planning


  1. Market analysis
  2. Financial statements
  3. Product/Project feasibility


  • Bill of materials
  • Production analysis
  • Assembly process design/setup
  • Supplier mining and evaluation
Product Analysis & Business Planning



User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them.

In user-centered design, designers use a mixture of investigative methods and tools (e.g., surveys and interviews) and generative ones (e.g., brainstorming) to develop an understanding of user needs. The term was coined in the 1970s. Later, cognitive science and usability engineering expert Don Norman adopted the term in his extensive work on improving what people experience in their use of items. And the term rose in prominence thanks to works such as User Centered System Design: New Perspectives on Human-Computer Interaction (which Norman co-authored with Stephen W. Draper) and Norman’s The Design of Everyday Things (originally titled The Psychology of Everyday Things).


The Agile methodology is a way to manage a project by breaking it up into several phases. It involves constant collaboration with stakeholders and continuous improvement at every stage. GIVE uses at every project, no matter the size or content, a Kanban board design approach for -initially- the successful and efficient planning of the work, with specific milestones, targets, work-packages, tasks and resources defined and measured, and then the continuous, uninterrupted and smooth management of the work.


GIVE and its team of management and business experts, are dedicated to support customers in understanding the full scope of a business strategy and plan, by thoroughly recording and modeling all the phases required for a product to be launched but also successfully compete in the market. Our team will create all financials for you, i.e. the P&L, cashflow and balance sheets, including all set of assumptions and parameters within the modelling of the business and product case.

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